CREATIONWORDS. IMAGES. SOUND.
Make.
Good ideas deserve better tools.
The idea sets the direction. Technology expands what can be made from it, in words, images and sound. Human judgement gives it meaning.
A MEDIA & TECHNOLOGY COMPANY
Making content
is getting easier.
Earning attention isn’t.
FROM THE FIRST FRAME
TO THE PEOPLE IT REACHES01 / ABOUT AVETRIA
The opportunity goes beyond the tools.
Avetria brings media and technology together to build businesses around content.
How content is made, where it goes and how people respond shape one another. First Draft, our first product, puts that thinking to work in the newsroom.
02 / OUR FIRST PRODUCT LIVE IN NEWSROOMS
First Draft
AI made for journalism.
FIRST DRAFT IS AT WORK IN
- Rajasthan Patrika
- IANS
- Gandhinagar News
BUILT AROUND THE NEWSROOMMore time
More time
for the story.
Reporting takes curiosity, judgement and care. First Draft helps journalists translate, draft, proofread and fact-check, so more of their time can go into the story. Editorial decisions stay in their hands.
- 01 Translation
- 02 Drafting
- 03 Proofreading
- 04 Fact-checking
First DraftYour editorial workspace
New story DraftSaved
LOCAL STORIES / CULTURE
A new chapter
for the neighbourhood.
The neighbourhood library opens to readers on Friday. Its shelves bring stories from across the country into a shared space. The library is open to everyone.
TRANSLATION
The library is open to everyone.
Confirm the opening date with the source.Fact-check suggestion · editorial review needed
ILLUSTRATIVE WORKFLOW · SAMPLE STORY
DISTRIBUTIONCREATORS. CHANNELS. NETWORKS.
Move.
Build the audience into the idea.
Where a story lives shapes how it is told. Who it is for, what form it takes and where it goes are part of the creative process from the start.
LEARNINGLISTEN. LEARN. MAKE AGAIN.
Measure.
Make the next decision better.
Views are a starting point. What people finish, share and act on tells a fuller story and sharpens the next piece of work.
LET’S TALKHELLO@AVETRIA.TECH
Let’s talk
about media.
FOR NEWSROOMSExplore First Draft See how it fits your editorial workflow.FOR PARTNERSStart a conversation Bring us a challenge or a collaboration.FOR INVESTORSGet to know Avetria Talk to us about the company and its direction.
For all other enquiries
hello@avetria.tech04 / WRITE TO US
Tell us about your work.
Avetria works across how content is made, where it goes and how people respond to it. If you are building in that world — as a company, a partner or an investor — we would like to hear what you are working on.
Prefer email? hello@avetria.tech